Marketing Engagement Analyst

Job Description

Skill required: Marketing Operations – Campaign Management

Designation: Marketing Engagement Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Email Marketing with Marketo. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo

What are we looking for?

Adobe Marketo Engage – Certified
Ability to manage multiple stakeholders
Ability to perform under pressure
Agility for quick learning
Collaboration and interpersonal skills
Commitment to quality Roles and Responsibilities:
In this role you are required to do analysis and solving of lower-complexity problems
Your day to day interaction is with peers within Accenture before updating supervisors
In this role you may have limited exposure with clients and/or Accenture management
You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
The decisions you make impact your own work and may impact the work of others
You will be an individual contributor as a part of a team, with a focused scope of work
Please note that this role may require you to work in rotational shifts
Integration projects with Marketo (mandatory)
Nurture based builds with Marketo (mandatory)
Train onshore and client stakeholders on the nurture-based skills (mandatory)

Any Graduation